Apple Store Brings Adaptive Reuse Of The Historic Tower Theater In Downtown Los Angeles

Rendering of Planned Apple Store and Event Space in Tower Theater

The Tower Theatre was the place in 1927 where Angelenos first heard the wonder of “talkie” movies.  Now, the aging historic movie palace in the Los Angeles historic core will host an Apple store the tech giant says will be one of the world’s most prominent.

The tower theater was a technological wonder of its day and will be again. Apple intends to showcase the latest technology in the theater and at the same time revive the classic look of the original structure repurposed as a deluxle Apple Store.

“Most people think of our stores as the big glass boxes,” a spokesman said, but that is not entirely true. In many major cities worldwide you will find apple store inhabit historic locations. The Tower Theater will be one such location. The store will offer speaking events as well as classes when renovations are completed.
Prominent events will include talks by experts in the fields of movies, television, and music, according to an Apple spokesman.
Referring to the location as a mecca” for creating programs, by virtue of its location in Los Angeles, the hometown of all things creative.

Apple is correct in promoting the innovative and creative drive of Downtown Los Angeles.  The city core is popular with artists and innovative creative industry workers.  If that is you be on the lookout for the next available Downtown living opportunity in the Metropolitan Lofts.  Built in the same era as the tower theater you’ll find unit 414 is available now.

Welcome to the Metropolitan! 315 W 5th Street #414

This historical building was designed by renowned architect John Parkinson (Union Station, City Hall, The Coliseum) in 1913. Previously The Los Angeles Public Library, this building is considered one of the finest examples of Beaux Arts Style buildings in S. California. The units retain sought-after character in a glorious building with amenities such as controlled access, roof deck with pool & spa, game room, fitness room, BBQ grills and laundry service. Offered at $2,750.00 this awesome Downtown location is just across from the Metro and Pershing Square. Dog-friendly!

#Metropolitan #Loftforlease

Also, just down the street from the New Apple Store location, you will find the iconic Eastern Columbia Lofts.  Also located in the historic core with the Tower Theater.  Clad in stunning turquoise terra cotta and gold leaf, the Eastern Columbia Outfitting Companies’ 13-story art deco retail tower epitomized the height of opulence when it established in 1930. Currently, this zig zag moderne landmark condo loft building on Los Angeles’ list of historic and cultural monuments dazzles anew – and provides buyers a timeless setting for urbane living. ¨Spacious, sophisticated, urbane: each of Eastern Columbia’s 147 loft condominiums juxtapose luxurious contemporary upgrades and classic period details.

Eastern Columbia Building
Eastern Columbia Building

Free no obligation information on Historic Lofts in Downtown Los Angeles like the Metropolitan Lofts.   Fill out the online form.

 

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Birthplace of the Talkies and now home to the latest in current innovative technology.

Copyright © This free information provided courtesy L.A. Loft Blog and LAcondoInfo.com with information provided by Corey Chambers, Realty Source Inc, BRE#01889449 We are not associated with the homeowner’s association or developer. For more information, contact (213) 880-9910 or visit LAcondoInfo.com  Licensed in California. All information provided is deemed reliable but is not guaranteed and should be independently verified. Properties subject to prior sale or rental. This is not a solicitation if buyer or seller is already under contract with another broker.

EASTERN COLUMBIA LOFTS 849 S Broadway Los Angeles, CA 90014

Eastern Columbia Lofts

EASTERN COLUMBIA FOR SALE   |    FOR LEASE    |    UNLISTED    |    SOLD

Eastern Columbia Building
Eastern Columbia Building

Clad in stunning turquoise terra cotta and gold leaf, the Eastern Columbia Outfitting Companies’ 13-story art deco retail tower epitomized the height of opulence when it established in 1930. Currently, this zig zag moderne landmark condo loft building on Los Angeles’ list of historic and cultural monuments, enjoys Mills Act property tax benefits, and provides buyers a timeless setting for urbane living. ¨Spacious, sophisticated, urbane: each of Eastern Columbia’s 147 loft condominiums juxtapose luxurious contemporary upgrades and classic period details.

Eastern Columbia Building DTLA
Eastern Columbia Building Pool

Building Amenities

  • 147 light-filled loft condominiums, from 720 to 2,750 square feet
  • Centrally located in the Historic Core, at the hem of the Fashion District and South Park
  • Interior redesign by internationally acclaimed firm Kelly Wearstler Interior Design
  • Residential architectural conversion by award-winning firm Killefer Flammang Architects
  • Luxurious contemporary upgrades and classic period details
  • Modern tools for comfort and productivity – high-speed Internet access, satellite television, digital climate control, washer-dryer hook-ups, closed-circuit camera monitoring and storage units
  • Roof level leisure terrace featuring fitness center, lounging cabanas, sun deck, pool, spa and fireplace
  • Corridors styled with polished concrete, carpet runners, decorative unit door patterns, custom pendant lighting and faceted glass wall sconces
  • Elegant lobby appointments, including fluted paneling and antiqued mirrors
  • Eastern Columbia Lofts DTLALandscaped ground level courtyard with entry fountains and retail shops
  • Secured resident and guest parking in a newly constructed adjacent structure
  • Fitness Center
  • Roof Deck 1

History and Renovation

Los Angeles Historic-Cultural Monument #294

Directed by internationally acclaimed interior designer Kelly Wearstler Interior Design (kwid) and award-winning architectural firm Killefer Flammang Architects, the detailed redesign brought new polish to Eastern Columbia’s faceted beauty.  

Eastern Columbia Building Lofts DTLA
Eastern Columbia Building Entrance

“Eastern Columbia, Broadway at Ninth” – over several decades, the city’s airwaves chimed this jingle to advise Los Angeles shoppers of new arrivals and special offers at Downtown’s flagship department store.  For years the tallest building on the area skyline, the Eastern Columbia Outfitting Company opened on September 12, 1930. ¨Perhaps Los Angeles’ finest example of the Art Deco era’s zig zag moderne style, the Claude Beelman-designed tower has long captivated arts and architecture scholars. Faced in turquoise terra cotta and trimmed with deep blue and gold terra cotta, the tower’s façade features sunburst patterns, geometric shapes, zigzags, chevrons and other stylized motifs. A four-sided clock tower emblazoned in neon with the name EASTERN caps its thirteen stories.

Eastern Columbia Building DTLA
Eastern Columbia Lobby

After retail operations ceased in 1957, Eastern Columbia was transformed into studio and office space for local garment businesses and arts organizations. Among the tenants: the Los Angeles Conservancy and West Coast swimwear icon Jantzen. In fact, just up until residential conversions began, a fashion runway blazed through the building’s eleventh floor.

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¨The Historic Core¨ Loosely outlined by 3rd Street on the north edge, 10th Street to the south, Hill to the west and Main to the east, the Historic Core was the cradle of early Los Angeles commerce and entertainment. A frequent backdrop for film sets, the area’s lofty Victorian, Beaux Arts and Art Deco buildings instantly telegraph urban history and culture. But it’s at the pedestrian level that the Historic Core truly reveals its deep roots – and its rising outlook. Along Broadway, retailers vend diverse wares at Grand Central Market and the Arcade building, and vintage movie palaces host concerts and dance clubs.

¨THE KOR GROUP ¨An innovative presence in the real estate and travel communities, the Kor Group is redefining the concept of home with its distinctive hotel and residential properties.  ¨Every Kor development reinterprets the modern day environment, blending the comforts of home, business necessities and leisure amenities in unique settings.  Starting with Beverly Hills’ Avalon Hotel in 1998, Kor Hotel Group continues to craft a rare array of boutique hotels consistently singled out for praise in such influential publications as CondéNast Traveler and Travel + Leisure.  ¨That success extends to Kor’s residential projects. Respect for the historic character of landmark buildings and their local legacies guides Kor’s redevelopment approach; insight into modern residents’ desires for a luxurious yet relaxed lifestyle underscores the design process. The result: personal spaces at sought-after addresses, rich in classic and vintage elements, up-to-the-moment conveniences and inspired interior design.

EASTERN COLUMBIA FOR SALE    |    FOR LEASE    |    UNLISTED    |    SOLD

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#easterncolumbialofts #easterncolumbia #easterncolumbiabuilding #lofts #dtla #849sbroadway

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Copyright © This free information provided courtesy L.A. Loft Blog and LAcondoInfo.com with information provided by Corey Chambers, Realty Source Inc, BRE#01889449  Not associated with the homeowner’s association, seller or developer. For more information, contact (213) 880-9910 or visit LAcondoInfo.com  Licensed in California. All information provided is deemed reliable but is not guaranteed and should be independently verified. Properties subject to prior sale or rental. This is not a solicitation if buyer or seller is already under contract with another broker.