This post is part of a series we are doing on our own investment catalog. Would you like to start your own e-learning website, but don’t have the time or knowledge to film video courses by yourself? Buying content from someone else may be a way to jumpstart your own content creation. This process is called Private Label Rights. Think of store brands like you find at Costco. They don’t make the products they put their name on, someone who makes better vodka or baby jumpers makes it for them.
It’s an opportunity to take advice from someone who knows better. Sara Blakely the founder of Spanx and a billionaire says “As soon as you can afford to, hire your weaknesses,” she said. “What you’re not good at is usually what you don’t like.” The PLR could fit this bill for you in your situation be you a creator or a marketer. #entar
What is Private Label Rights (PLR)?
When you use PLR. there is no need to credit the original author. The author/seller will be someone who is good at content creation but perhaps doesn’t want to do their own marketing. All profits are entirely your own and you make changes wherever you see fit.
Either that or they’ll already be selling the products themselves and they’ll simply see this as another way to start making extra cash from something they’ve already created (by also selling to marketers and charging a little more to give them the full rights).
Private Label Rights (PLR) means that you get the full rights to edit and distribute a product, may it be articles, an ebook, or videos.
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The creator can continue to sell their own product, so they are not losing anything by making additional sales in this way; especially if they sell mainly through their own list and so are unlikely to be going into direct competition with others. One company to look at is Uthena, which creates and bundles content to sell to others.
From your perspective, this means that you can buy a ready-made product and go about selling it as you please.
Except it’s generally even better than that. Normally, you’ll find that the creator also packages in a lot of other extras to help you sell. That means they might provide you with a ‘ready-made’ sales page, ready-made email marketing messages, ready-made freebies that you can give away with your product, and more!
The products themselves can also vary but they will generally be digital products. That means the product is something intangible that provides value by offering information.
The most classic and obvious example is selling eBooks, which are simply large, book-length documents saved in PDF format (in most cases). Other options, however, can include courses, video courses, audiobooks, software, reports, etc.
Likewise, a PLR product can of course focus on nearly any niche, whether that be fitness, making money online, dating, or something else entirely.
In any case, the best strategy is to look for a niche that you are interested in, or better yet, one in which you already have established yourself as an authority.
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