Firefighters Win Battle against Large Fire at Commercial Building in Downtown LA

DOWNTOWN LOS ANGELES — Firefighters quickly extinguished a major fire that broke out in a commercial building in downtown Los Angeles.

The blaze, initially reported Tuesday at 1:06 p.m., occurred in a three-story building at 333 E 4th St, Los Angeles, CA, near the corner of E. 4th and San Pedro streets, according to the Los Angeles Fire Department (LAFD). The building housed businesses that were primarily importers and wholesalers, including Bebe Elegante and Van Long.

AIR7 HD was overhead, capturing footage of thick black smoke pouring out of the structure. The raging fired gutted the wholesale products building, causing the roof to collapse, according to Fox 11. The plume of smoke was visible from miles away, leading to immediate concerns about the safety of those in nearby residential areas such as Little Tokyo Lofts.

NBC 4 reported that a homeless encampment was also threatened. Firefighters were able to contain the fire in the building of origin, successfully preventing injury due to their quick, aggressive action to protect the public.

The fire involved dense storage located on the 5,000 sq ft masonry building’s third floor, according to KTLA 5. More than 10 fire hoses overwhelmed the blaze, as L.A.’s fine firefighters obliterated the inferno, rendering it into powerless puffs of white smoke.


No Injuries Reported

At the time of this report, there have been no reported injuries, and it is still unclear whether all occupants of the building have been accounted for.

Investigation Underway

The cause of the fire is still unknown and is under investigation. However, authorities have assured that more information will be provided as it becomes available.


Please stay tuned for updates as we continue to gather more information. If you’re in the downtown area, it should now be safe to return to buildings neighboring E. 4th and San Pedro streets.

For recorded video footage, please follow this YouTube link. Photos courtesy NBC 4 and KTLA 5.


If you’re in the market for real estate that prioritizes safety features, whether you’re a home buyer, seller, renter, landlord, or investor, Entar Real Estate specializes in properties that meet high safety standards. Our team at the L.A. Loft Blog is committed to keeping the community informed about important events like this, alongside providing insights into the L.A. real estate market. Stay safe, Los Angeles.

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A Rainbow Over L.A. — Elysian Park’s Symbol of Renewal on September 11, 2023

Rainbow Over the Los Angeles River

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REAL ESTATE NEWS (Los Angeles, CA) — As the sun dipped below the horizon, a magical phenomenon unfolded over the Broadway Bridge in Downtown Los Angeles. A vibrant rainbow, the natural masterpiece that has captured human imagination for millennia, stretched across the sky on the solemn day of September 11, 2023. In a city often characterized by its fast-paced life, skyrocketing skyscrapers, and intricate freeways, the sight offered a pause—a symbol of hope and renewal that is much needed.

A Bridge between Two Worlds

Elysian Park, an urban sanctuary flanking the Broadway Bridge, is a place that captures the essence of Los Angeles. It brings together the beauty of nature and the grittiness of urban life, making it a compelling mirror of our complex society. When you take a stroll through its trails, you’re as likely to encounter a family picnicking under the shadow of towering eucalyptus trees as you are to see graffiti art splashed across derelict structures.

The Date: September 11, 2023

The date, September 11, cannot be spoken of lightly. It’s a day that brings back memories of tragic events, a day that has forever altered the course of history. The rainbow appearing on this particular date bears a significant message for everyone—a message of resilience, unity, and an optimistic outlook toward the future.

Urban Development and Real Estate

For homeowners, renters, and investors alike, the visual spectacle of the rainbow over ELYSIAN PARK carries a unique implication. It speaks to the untapped potentials that lie within mixed-use neighborhoods, combining both residential and recreational features. As the real estate landscape continues to evolve, improving parks and integrating green spaces into urban development plans will not only increase property values but also improve the quality of life.

Navigating Life’s Storms: The Silver Lining in Every Cloud

In every journey—whether it’s the fluctuating real estate market or the broader path of life—there are inevitable storms that darken our skies, some deadly. These trials, as overwhelming as they might seem in the moment, carry with them the seeds of opportunity and growth. The old saying, “Every cloud has a silver lining,” rings true even when we’re faced with challenges that test our resilience and shake our confidence. While it’s easy to focus on the clouds obscuring our vision, we must remember that they are transient, ever-shifting forms that will eventually give way to sunlight. In fact, it’s often right after the most daunting storms that the sky gifts us with the most dazzling rainbows—a testament to the resilience and vitality that can sprout from adversity. So even if there are more storms lurking on the horizon, hold steadfast in your ventures and endeavors, for the next burst of sunshine could bring opportunities brighter than you ever imagined.

Renewed Interest in Downtown LA

Symbolizing the true power of diversity, the rainbow could be an indication of the positive transformation happening in Downtown LA, an area that has garnered renewed interest from both property buyers and investors. As the founder of Entar Real Estate and Financial Marketing Technologies, I see this as an excellent opportunity for those looking to invest in a community on the brink of renewal. Here, you have the option to attract a diverse range of clients: from families who crave the convenience of city life without sacrificing natural beauty, to young professionals looking to make their mark in the world.

The Message of the Rainbow

A rainbow doesn’t last forever; it’s fleeting, just like opportunities in life and the real estate market. But while it lasts, it fills us with awe, hope, and the courage to dream bigger. The rainbow over the Broadway Bridge on September 11, 2023, symbolizes the enormous possibilities that await us—not just in the real estate market but also in our collective journey towards a brighter, more equitable future.

If you’re interested in exploring real estate opportunities around Elysian Park and other emerging neighborhoods in Los Angeles, feel free to reach out to us. Let’s navigate the path to your dreams, inspired by the rainbow that has shown us the way.

Corey Chambers, Broker in Los Angeles
Publisher, L.A. Loft Blog
Founder, Entar® Real Estate and Financial Marketing Technologies
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Copyright © This free information provided courtesy L.A. Loft Blog with information provided by Corey Chambers, Broker DRE 01889449. We are not associated with the seller, homeowner’s association or developer. For more information, contact 213-880-9910 or visit LALoftBlog.com Licensed in California. All information provided is deemed reliable but is not guaranteed and should be independently verified. Text and photos created or modified by artificial intelligence. Properties subject to prior sale or rental. This is not a solicitation if buyer or seller is already under contract with another broker.