October 11, 2012 (Los Angeles, CA) — Discount retailer Target began with a soft opening in its new Fig at 7th CityTarget location in Downtown Los Angeles yesterday. The grand opening is set for tomorrow Saturday October 12. The early opening gave the store management and employees a chance to present the operation to the public and make last minute improvements to iron out any kinks.
The large location contained its usual mix of high quality and flimsy Chinese-made merchandise. There were a few rough patches. One of the checkstand conveyor belts was not working. One couple who tried to buy a new home garbage pale opened the box to find that it was too cheaply made, with the lid going askew. The worse problem as one might expect was the garage located about a half block away in the Ernst and Young parking structure. There were few directionals to inform Target shoppers of which way to go to get into the store. Almost no directional signage. Instead, the elevator had some confusing buttons with world cities on them. Shoppers did not know whether to go to Amsterdam or Brussels. Topping off the problems was a parking security guard that stopped this writer from taking photos of the surrounding neighborhood in the walkway outside of the garage. “No photography allowed here,” he said. Fortunately, the camera already contained photos of the store.
Everyone agrees that the new Downtown City Target gets an “A” for design, decor and layout. Minus some of the flimsy trash cans for sale, merchandise overall is very desirable, with competitive prices and a great selection of unique and useful products. The checkstands and conveyor issues will certainly get worked out. We can only hope that guests will be made to feel almost as welcome in the 7th Street parking structure as they are in the store.
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Corey Chambers is a Realtor® with Keller Williams Realty
Double Platinum award-winning team with volume over $15 million in 2010