Downtown Daily Top 10 Video – What Buyers, Sellers and Renters Are Doing in Downtown L.A. Today

LOFT & CONDO LISTINGS DOWNTOWN L.A.  [MAP]

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The L.A. Loft Blog presents
 What Buyers, Sellers and Renters Are Doing in Downtown L.A. Today
 Downtown Daily Top 10 Video
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Historic Core Loft Rental Availability Update – Prices and Floorpans of Broadway Lofts

Broadway Lofts Availability Update
430 S Broadway, Los Angeles, CA 90013

The following units are still available for lease. Call Corey (213) 880-9910 for assistance. Here are floorplans and prices:
broadway1stfloorplan-c

101 for $3600
102 for $3100
103 for $3500
307 for $1795

BROADWAY LOFTS DOWNTOWN LOS ANGELES LEASE RENTALS

BROADWAY LOFTS FOR LEASE    |    NEW LISTINGS

The Broadway Building in LA. – Walk to Downtown’s vibrant nightlife — coffee, art galleries, eclectic bars, and famous restaurants, to the abundant Grand Central Market.

The Broadway Lofts preserves its historic character and architecture. Situated in the Historic Core’s Broadway Theatre District, The Broadway Lofts is a 1907 Renaissance Revival style building with architectural integrity that has been well preserved and highlighted with innovative design elements, and modern amenities.

broadway-lofts-dtla-interior-01

Standing in the heart of Downtown’s revitalizing urban community, The Broadway Lofts is just steps away from DTLA’s best restaurants, bars, and cultural venues.

For the occasions when you’re not out exploring Downtown, you’ll live with modern building amenities such as the Rooftop Lounge and the 24-hour Rooftop Gym.

Yesterday and Today, A Splendid Urban Oasis

The Broadway Lofts are located in The Bumiller Building, built in 1906, just before Los Angeles’s Broadway District started to take off. Designed by Morgan & Walls, the building’s floor-to-ceiling light wells and innovative design were praised for channeling natural light to each floor — a feature preserved today in The Broadway Lofts apartments.

Originally housing a high-end department store, Le Bon Marché, the building quickly drew interest from Broadway’s then-booming theater district. By 1907, the Bumiller had made its move from shopping center to theater hub.

broadway-lofts-dtla-interior-02The building was the first home to the western branch of the New York-based Eden Musee, a theater for motion pictures and vaudevillian acts. Promising “a show on every floor,” the Musee drew downtown’s growing populace with daily shows in the afternoon and evening. After the Musee moved, the Bumiller housed the Wonderland Theater. Subsequently, the building housed what was known as “The Jade Theater,” named ostensibly for the brilliant and distinctive jade coloring of the building.

The building was born when Los Angeles was a “wild west” frontier town at the turn of the century and found itself by the 1930’s at the core of a vital cultural thoroughfare. By 1931, the world’s highest concentration of movie theaters was found not on Broadway New York, but on Broadway Los Angeles. The Broadway Theatre District’s dozens of theaters could collectively hold over 15,000 patrons, all of whom walked down the neon-lit streets at midnight.

Today, The Broadway Lofts preserves the building’s prominent role in the Historic Broadway Theater District. Blending unique historical architecture with modern design elements, the building is now available for lease to residential tenants.

History is Now Updated

For years, those seeking an urban lifestyle in Los Angeles were hard-pressed to find it. But Downtown’s resurgence has changed all that.

The shift is tectonic and cultural: Los Angeles is moving back to its historic urban core and Broadway is at the center of the movement.

The Broadway Lofts is situated in the heart of a revitalizing neighborhood that offers experiences only possible in a reimagined urban city center. Visit our unique lofts and all that makes Downtown Los Angeles a Great City.

Hotels, Bars & Restaurants
Downtown Los Angeles has been called “America’s Next Great City” for good reason—nationally acclaimed restaurants, nightlife and shopping. All of this is just a short walk away from The Broadway:

broadway-lofts-rooftop-02Alma – 5 blocks
The Ace Hotel DTLA – 4 blocks
Perch – 1 block
The Edison – 4 blocks
Seven Grand – 6 blocks
Water Grill – 4 blocks
Bottega Louie – 5 blocks
Nickel Diner – 2 blocks
Blue Cow Kitchen & Bar – 3 blocks
Urban Outfitters — 5 blocks
Artisan House — 3 blocks

The Broadway Lofts is situated in the heart of a revitalizing neighborhood that offers experiences only possible in a reimagined urban city center. Visit our unique lofts and all that makes Downtown Los Angeles a Great City.

Grand Central Market
Operating since 1917, LA’s eclectic Grand Central Market is home to as diverse a collection of shops, restaurants, and people as you’ll find anyplace on earth. And it’s just a half-block away.

Urban Outdoors
Downtown LA’s growing number of parks and green spaces leave room for relaxing, exercising, or people-watching — like the new Grand Park, located just down the street. Nestled between the city’s most iconic buildings, this 16-acre urban oasis offers Angelenos a respite from the concrete jungle. Walk among lush gardens and hot pink benches, have a splash in the fountain, or get in a yoga session on the performance lawn.

Shopping
DTLA offers a wide variety of shopping options. Find retail and restaurants at The Bloc or FIGat7th outdoor mall, stroll to Urban Outfitters, or explore the diverse array of shops and stands in the Fashion, Jewelry, and Flower districts.

Transit
Getting around is convenient with several public transportation options. Jump on a DASH bus for trips around DTLA. At nearby Union Station, you’ll find the Blue, Red, and Gold Lines to take you all around LA’s diverse neighborhoods; while Amtrak, Metrolink, and the FlyAway shuttle (to LAX) offer no-hassle ways to travel throughout California and the United States.

Arts & Culture
You’re right by dozens of art galleries, all of which open up for the bi-monthly Art Walk. Take a self-guided tour of DTLA, refuel at some of the city’s best food trucks, and check out the latest work from LA’s fastest-growing creative community.

Pet-Friendly
The Broadway is happy to welcome your pet. And with plenty of green spaces and a close-knit urban community, you will also find DTLA one of the most pet-friendly communities in the world.

Smart Design For Urban Living

The Broadway Lofts feature bold colors set against a historic brick backdrop. Each open floor plan takes advantage of the building’s unique architectural cues,.

All lofts are intelligently furnished for an urban lifestyle:

Dishwasher
Microwave
Oven and Range
Refrigerator with Ice Maker
Sink with Pull-Down Faucet and Garbage Disposal
In-Unit Washer and Dryer*

Innovative Design
Well-designed floor plans make use of light wells from the original design, drawing natural light from the center of the building into each unit. Outdoor steel walkways lead you to and from the lofts, maximizing interior space and light and heightening the drama of arrival.

An Urban Renaissance At Your Front Door
Combining bold color contrasts and a dropped ceiling grid with the original historic patterned flooring, the lobby retains the building’s original character from its days as a vaudeville theater.

Rooftop Lounge & BBQ
Perched above the Historic Downtown Theatre District, the rooftop lounge features unobstructed views of LA’s most vibrant street. Out on Broadway, neon signs of former theaters and movie houses meet a millennial cultural revival. From the rooftop above, take in the views while enjoying drinks, dinner, or a BBQ with friends.

On-Site Rooftop Gym
Get in a quick workout, with stunning views of DTLA. The on-site rooftop gym room features free weights, cardio equipment and stretching/yoga area.

Bring Your Car (Not That You’ll Need It)
Limited monthly parking is available on-site in our basement parking lot.

BROADWAY LOFTS FOR LEASE    |    NEW LISTINGS

Get Downtown Loft Rentals New Listings that match your criteria in your email as soon as they come onto the market, with daily updates. Fill out the online form:

 

LOFT & CONDO LISTINGS DOWNTOWN L.A.  [MAP]

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Copyright © 2015 This free information provided courtesy Corey Chambers, Realtor, Realty Source Inc BRE#01889449 We are not necessarily associated with the owner or management. For more information, contact (213) 478-0499 or visit LAloftLease.com. Licensed in California. All information provided is deemed reliable but is not guaranteed and should be independently verified. Properties subject to prior sale or rental. This is not a solicitation if buyer, seller or renter is already under contract with another broker.
Posted in Downtown Los Angeles, historic core, Loft Rentals | Tagged | Leave a comment

Open House Downtown Los Angeles – It’s All About Luma

This week’s list of Open House condos for sale consists of two impressive units at Luma in the South Park neighborhood of Downtown L.A.

LOFT & CONDO LISTINGS DOWNTOWN L.A.  [MAP]

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Open House Downtown Los Angeles

Name: Corey ChambersPhone: 213-880-9910

E-mail Address: corey@laloft.org

Website: http://www.CoreyChambers.com

Total Listings: 2
Open House Downtown Los Angeles from all real estate brokers
CLICK HERE to view all the properties or scroll down and view individually (allow a moment for the properties to load).

>> MORE

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If you’re like most renters, you feel trapped within the walls of a house or apartment that doesn’t feel like yours. You’re always thinking about how you can get out of this rut and leap the hurdle into home ownership.

A new insider industry report entitled, “How to Stop Paying Rent and Own Your Own Home” explains how you can get out of the rental rut and own your own home. You can request this free special at www.NoRentLA.com or call 1-800-791-4541 ID# 1001.

Copyright © 2015 This free information provided courtesy L.A. Loft Blog and LAcondoInfo.com with information provided by Corey Chambers, Realty Source Inc, BRE#01889449 We are not necessarily associated with the home owner’s association, seller or developer. For more information, contact (213) 880-9910 or visit LAcondoInfo.com  Licensed in California. All information provided is deemed reliable but is not guaranteed and should be independently verified. Properties subject to prior sale or rental. This is not a solicitation if buyer or seller is already under contract with another broker.
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Mar Vista Beach Townhouse For Sale – Pocket Listing Offers Affordable Opportunity

LOFT & CONDO LISTINGS DOWNTOWN L.A.  [MAP]

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Everyone loves the beach, and some prospective Downtowners ultimately decide to instead live in a beach neighborhood because of the relaxed atmosphere, clean air and cool breeze. Buyers who are lucky enough to come across a pocket listing can get an advantage over the seller because the property is not fully marketed. A pocket listing can often be considered a type of distressed sale because the seller is unable to market the property fully. The buyer can end up getting a special deal because there may be no other buyers to drive up the price. The buyer may be able to place an offer well below the asking price and often get a steal.

Mar Vista Townhouse Pocket Listing – 12772 Pacific Ave. #7, Los Angeles, CA 90066

mar-vista-pocket

Great Opportunity To Get In This Popular Mar Vista Neighborhood At An Affordable Price. The 2 Bedroom, 2.5 Bathroom Townhouse Is Located In A Small 9 Owner Building With Open-Air Walkways & No One Above Or Below. The Home Has Been Well-Maintained With Potential To Enjoy Now Or Remodel Later. The Open Floor Plan Main Level Has Beautiful Spanish Tile Flooring And Includes The Dining Room, Kitchen, Powder Room And Living Room With Fireplace And Wet Bar. Head Up Stairs To The 2nd Floor Which Is Flooded With Natural Light By The Skylights And Houses Both Bedrooms, An Additional Hallway Bathroom, Laundry Room And Vaulted Ceiling Master Suite Complete With En Suite Bath With Double Sink. Also Comes With Central Heat/AC, Secure Underground Side By Side 2 Car Parking With Extra Storage Space, Large Community Patio Area And Low HODS. Centrally Located Between Marina Del Rey, Venice And Culver City. Don’t Wait Or This Opportunity Will Pass You By! 2 BR I 2.5 BA 11,361 SF 1 $650,000 I $200 HOD

For assistance with this and other pocket listings, call Corey Chambers (213) 880-8810

signat-corey-dtla-rsi

Copyright © 2015 This free information provided courtesy L.A. Loft Blog and LAcondoInfo.com with information provided by Corey Chambers, Realty Source Inc, BRE#01889449 We are not necessarily associated with the home owner’s association, seller or developer. Pocket listing provided courtesy Tia Hughes, Rodeo Realty BRE#01839465. For more information, contact (213) 880-9910 or visit LAcondoInfo.com  Licensed in California. All information provided is deemed reliable but is not guaranteed and should be independently verified. Properties subject to prior sale or rental. This is not a solicitation if buyer or seller is already under contract with another broker.
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New Homes Coming to Downtown Los Angeles – New Lofts, Condos and Apartments Galore

2015 is shaping up to be the best year ever in Downtown Los Angeles real estate.

title-guarantee-perch

We have recently received word of some new Downtown historic lofts coming up for sale in September, several new luxury high-rise condos for sale, new 3-story townhomes in Silver Lake (some with private rooftop terraces and views), new high-rise luxury Downtown apartments for lease and even new short-term luxury high-rise apartments as well.

Save $25,000 GUARANTEED or I'll Pay You $3,000 - Details at http://www.coreychambers.com/save-4-25k

Now that most experts agree that interest rates will be rising sooner rather than later, buyers can lock in low rates in a super strong, relatively stable market in the most exciting place on Earth. We are recently hearing more and more people compare Downtown L.A. to New York City.  Of course, Downtown does not compare to NYC in population density, and New York does not compare to Downtown LA in spaciousness, climate or entertainment and recreation options.  Best of all, compared to New York City, prices in Downtown Los Angeles are still quite a bargain for now.

New Apartments Downtown Los Angeles
Get more info on new historic lofts coming up for sale, new luxury high-rise condos now for sale, new apartments for lease, new short-term high-rise apartments or Silver Lake Townhomes.

Downtown Distress Sales

 

 

 

LOFT & CONDO LISTINGS DOWNTOWN L.A.  [MAP]

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ASCENDING ORDER (low to high)    |    DESCENDING ORDER (high to low)

Copyright © 2015 This free information provided courtesy L.A. Loft Blog and LAcondoInfo.com with information provided by Corey Chambers, Realty Source Inc, BRE#01889449 We are not necessarily associated with the home owner’s association, seller or developer. For more information, contact (213) 880-9910 or visit LAcondoInfo.com Licensed in California. All information provided is deemed reliable but is not guaranteed and should be independently verified. Properties subject to prior sale or rental. This is not a solicitation if buyer or seller is already under contract with another broker.
Posted in Condominiums Downtown Los Angeles, Condos for sale, highrise, Lofts For Sale, New Construction | Tagged , , , , , , , | Leave a comment

Ostrich Farm Lofts 1010 Sycamore Ave, South Pasadena, CA 91030

Ostrich Farm Lofts
1010 Sycamore Ave, South Pasadena, CA 91030

OSTRICH FARM LOFTS FOR SALE   |   FOR LEASE

Live-Dwell-Create – The Ostrich Farm live-work lofts – Located in South Pasadena near the Arroyo, shopping, dining, yoga studios, the Gold Line and the 110 freeway. Location does not get better than this. These Ostrich Farm Lofts come complete with concrete floors, industrial vaulted ceilings and open air walk ways.

Ostrich Farm LoftsThe industrial open layout with vaulted ceilings really sets the mood for these genuine loft units for sale. The living rooms and kitchens open to each other making a perfect large space for entertaining. Some units offer generous sized balconies overlooking a beautiful lush green area with a peaceful sitting area and fountain.  Kitchens and spacious bedrooms are separated by a wall giving added privacy.  Most have washer and dryer in the unit and a storage closet. Some come with two parking spaces.

Designed as live/work spaces, 53 loft condos were developed in 2006 from the historic Cawston Ostrich Farm, an historic landmark building. The Ostrich Farm Lofts range in size from approximately 700 square feet to over 2000 square feet of living in a project that is known for its adaptive reuse of a former factory.   There are gardens and terraces in a gated environment.   The units feature high ceilings and polished concrete floors.  The location is convenient to the Gold Line Light Rail System as well as the unique shopping and dining of South Pasadena.

Originally opened in 1886 by Edwin Cawston, the Cawston Ostrich Farm, a provider of ostrich feathers, was the United States’ first ostrich farm and a popular tourist attraction from 1896 to 1935. The design of The Ostrich Farm Lofts, located along the Gold Line right of way, keeps the essential qualities of the site intact and accentuates the industrial nature of the previous use. It has been stated that the original ostriches made their journey from South Africa to Texas and eventually by train to South Pasadena.  It wasn’t an entirely successful trip as only 18 of the 50 ostrichs survived.   Eventually, the Ostrich Farm had a population of over 100 ostriches.  During the early part of the 20th century, visitors could be taken on ostrich drawn carriage rides and buy ostrich related items at the factory store.

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The site was later developed as a group of industrial buildings. The design of The Ostrich Farm Lofts, located along the Gold Line right of way, keeps the essential qualities of the site intact and accentuates the industrial nature of the previous use.

In the older buildings, large new windows are cut into the existing brick facades to make each live/work space a light filled work environment. The exterior of the newest building is re-skinned in both stucco and corrugated metal siding.

The use of two finishes breaks down the scale of the existing massing and creates a more sympathetic relationship between this portion of the structure and the older buildings. The units, which range from 800SF to 2,000SF, feature double height ceilings, exposed steel beams, balconies and patios. Each live/work space has a recessed wall area at the unit entry designated for business signage.

The project maintains many of the site’s mature trees, and additional trees, large hedges and feature plants reflect the nature of the indigenous Arroyo Seco landscape. A corner park visible from outside the property commemorates and pays tribute to the historic ostrich farm.

For more information and photos of lofts for sale in Pasadena and South Pasadena, simply complete and submit this form below:

OSTRICH FARM LOFTS FOR SALE   |   FOR LEASE

To see these and other lofts, contact:

Corey Chambers, REALTOR®
(213) 880-9910
ostrich@laloft.org
GET PRIORITY ACCESS TO SECRET, UNLISTED LOFTS IN DOWNTOWN!
http://www.LAloftBlog.com

LOFT & CONDO LISTINGS DOWNTOWN L.A.  [MAP]

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Copyright © 2015 This free information provided courtesy L.A. Loft Blog and LAcondoInfo.com with information provided by Corey Chambers, Realty Source Inc, BRE#01889449 We are not necessarily associated with the home owner’s association, seller or developer. For more information, contact (213) 880-9910 or visit LAcondoInfo.com  Licensed in California. All information provided is deemed reliable but is not guaranteed and should be independently verified. Properties subject to prior sale or rental. This is not a solicitation if buyer or seller is already under contract with another broker.
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This Week’s Look at the American Dream – Weekly Real Estate Market Update

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How many Americans still believe that home ownership is still an important part of the American Dream? Will home sales remain hot this summer? How fast are homes selling in California? Who’s mortgage are you currently paying for?

Get the answers free in this week’s Real Estate Market Update in the SoCal Realty Blog:

real-estate-market-update-corey-chambers

BuyerGuideSummer2015

Copyright © 2015 This free information provided courtesy L.A. Loft Blog and LAcondoInfo.com with information provided by Corey Chambers, Realty Source Inc, BRE#01889449 We are not necessarily associated with the home owner’s association, seller or developer. For more information, contact (213) 880-9910 or visit LAcondoInfo.com  Licensed in California. All information provided is deemed reliable but is not guaranteed and should be independently verified. Properties subject to prior sale or rental. This is not a solicitation if buyer or seller is already under contract with another broker.
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Downtown Lofts For Sale – Three Most Common Mistakes To Avoid Before Buying

When looking for a good deal in Downtown Los Angeles, there are three common mistakes that we see buyers and renters making routinely over the past six months.

luma-alta-dtla-big368

More than half of prospective buyers make these unfortunate mistakes that lose them thousands, tens of thousands or hundreds of thousands of dollars.  Now that Downtown loft and condo prices have risen substantially in the past three years, most buyers either give up too soon, wait too long to get serious, or fail to look at all of the possibilities.

It’s always ironic when we hear someone say that prices have gone up too much and therefore it is not a good time to buy.  We’ve been hearing people say that prices have risen too much for the past two years. During the past twelve months, we saw the prices again go up another 7% in Downtown. The naysayers again lost out.

Another losing philosophy that we’ve been seeing over the last two years are the procrastinators who realize that they should not have waited to buy over the last three years.  They come to realize that they should not have waited, and then they take a failing strategy based on trying to get yesterday’s prices today. Too bad for them; yesterday is gone, and yesterday’s prices are also gone. They get desperate and then try to buy properties that are already in escrow or already sold.  These backward-looking strategies don’t work. New times require new strategies.

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The prospective Downtowners then make the third mistake and fail to realize how many opportunities there are to find an amazing home and get a great deal. They think that their friend or relative who is a real estate agent can do a great job at finding and negotiating a Downtown loft. What they don’t know is that they do not have access to 45% of the best deals in Downtown. They don’t know that the properties that are not on the internet, not listed to the public, not on the brokers Multiple Listing Service, selling before the public sees them, or selling without the public ever knowing that they sold. These are the best deals in Downtown, and most would-be buyers miss them completely. And boy, do they miss out!

luma-alta-dtla-big104

With off-market properties, the deals and possibilities are endless! Here’s just one of the latest examples, an amazing 3-level upgraded, pet-friendly Alta loft that may be coming soon as a pocket listing. It’s not on the internet. The beautiful upgrades include glass panels, designer modern kitchen, upgraded lighting and bathroom tile, upgraded bath tub and scraped I-beams with intumescent paint (the photo shows a non-upgraded unit). Three levels: living room on the bottom with a 2nd entry door, giant warehouse-style rollup-door containing a wall of windows and natural light, upgraded kitchen, bathroom with laundry on the 2nd level, and extended bedroom with integrated custom closet, full upgraded bath on the third level. This property will be listed to the public in the upper $500,000s, but could potentially sell off-market first for less than $500,000.

Get Unlisted Lofts and New Pocket Listings free. Fill out the online form:

 

LOFT & CONDO LISTINGS DOWNTOWN L.A.  [MAP]

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ASCENDING ORDER (low to high)    |    DESCENDING ORDER (high to low)

Copyright © 2015 This free information provided courtesy L.A. Loft Blog and LAcondoInfo.com with information provided by Corey Chambers, Realty Source Inc, BRE#01889449 We are not necessarily associated with the home owner’s association, seller or developer. For more information, contact (213) 880-9910 or visit LAcondoInfo.com Licensed in California. All information provided is deemed reliable but is not guaranteed and should be independently verified. Properties subject to prior sale or rental. This is not a solicitation if buyer or seller is already under contract with another broker.

Posted in Condominiums Downtown Los Angeles, Condos for sale, Lofts For Sale, POCKET LISTINGS | Tagged , , , , , , | Leave a comment

Downtown Lofts For Sale and Houses in Central Los Angeles and Northeast L.A.

Beat out other buyers to Hot New Listings
title-guarantee-sb

Receive Priority Access To ALL New Listings That Match Your Home Buying Criteria

Here’s how it works…

Our Exclusive Buyer Profile System saves you Time and Money. Simply tell us what you’re looking for and get priority access to ALL homes that match your criteria, including Bank Foreclosures, New Lofts, Company Owned Properties and other Distress Sales.
condos-lofts-for-sale-hotlist

No more wasted time looking at out-dated information in newspapers or searching the internet. Priority access means you’re there first before other buyers, so you can negotiate the lowest possible price and your time is not wasted viewing homes that don’t interest you.

It’s easy to get started…  Fill out the online form to get the new River House free info and you will also get on the Interest List for other new condos and lofts for sale in and around Downtown Los Angeles:

 

LOFT & CONDO LISTINGS DOWNTOWN L.A.  [MAP]

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SEARCH LOFTS FOR SALE UNDER $400,000  |  $800,000,  |   $30,000,000
Browse by Building  |  Neighborhood  |  Size  |  Bedrooms  |  Pets  |  Parking

ASCENDING ORDER (low to high)    |    DESCENDING ORDER (high to low)

Copyright © 2015 This free information provided courtesy L.A. Loft Blog and LAcondoInfo.com with information provided by Corey Chambers, Realty Source Inc, BRE#01889449 We are not necessarily associated with the home owner’s association, seller or developer. For more information, contact (213) 880-9910 or visit LAcondoInfo.com Licensed in California. All information provided is deemed reliable but is not guaranteed and should be independently verified. Properties subject to prior sale or rental. This is not a solicitation if buyer or seller is already under contract with another broker.

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Title Guarantee Building Lofts For Sale – New Historic Condominiums Coming Soon

The Title Guarantee and Trust Company Building  –  The TGB
411 W 5th St, Los Angeles, CA 90013

Title Guarantee Building

 ©2015 The L.A. Loft Blog is not affiliated with the Title Guarantee Building.

Coming Soon:  Your Chance to Own an Icon.

title_guarantee_historicIn September 2015, the public will have an opportunity to choose from a selection of historic art deco style lofts for sale in one of the most iconic buildings in Downtown Los Angeles. With views of the park at Pershing Square, the TGB was originally constructed in 1930. The Title Guarantee Building symbolizes the architecture, art and craftsmanship coming out of the gilded age of L.A.  From detailed brick and tile work to lush marble, hand-made woodcraft to the lobby’s celebrated Hugo Ballin art murals – this is truly a uniquely authentic residence and a valuable chance to control a slice of historic Downtown.

Title Guarantee and Trust Company Building in the Historic Core

title-guarantee-krieg1The Title Guarantee and Trust Company Building is an Art Deco style highrise building on Pershing Square in Downtown Los Angeles. Built in 1930, on the site of the California Club building. The building was designed by The Parkinsons who also designed many Los Angeles landmarks, including Los Angeles City Hall and Bullocks Wilshire. Originally an office building, the structure was later converted into lofts. In 1984, the building was listed in the National Register of Historic Places.

After several years of serving as loft rental apartments, the units will be restored to renewed luster before the sale.  Renters have praised the great livability of the building and its amazing loft units with high ceilings, multi-level units with mezzanine lofts for excellent separation, in-unit washer and dryers, and quiet between units.

title-guarantee-perchThe building has its down sides, including the traffic noise on Hill Street, noise from pedestrians and the busy Perch lounge across the narrow street. The trash shoots travel through some closets, which have no doors, and thus allow noise from the chutes.  The valet parking has been a blessing, and sometimes a curse depending on the valet attendants. The entire area around Pershing Square is a base of a large number of homeless people who sometimes camp out in and around the building. The parking lot next door may soon be replaced by a building, which could potentially block views for some units. The fantastic units facing streets and Pershing Square will likely have some protection of the awesome views for some time.

Courtesy  Killefer Flammang Architects

Title Guarantee Building Interior – Courtesy Killefer Flammang Architects

There is no rooftop access, but some of the units have patios. The building units have also received accolades for their concrete floors, updated counter tops and a large, stainless appliances.

Coming Soon – The new lofts are expected to go on sale to the public in September.

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savings-guarantee-save-10-grand-10-1k-rsi

The History and Murals of the Title Guarantee Building

“In commissioning Hugo Ballin to execute a series of mural paintings for the lobby of its building at Fifth and Hill Streets in Los Angeles, the Title Guarantee and Trust Company had in mind the presentation, in vigorous, colorful and adequate manner, of the picturesque and vital phases of Southern California’s history.

title-guarantee-Treaty of Cauenga

It desired to align itself with that modern tendency which seeks to bring contemporary art to the immediate enjoyment of the public. To this end Mr. Ballin prepared six panels, the first being dedicated to the prehistoric era. The product of a distinguished painter, this group forms a unity of rich, rhythmic color, with bold figures and splendid themes offering stimulation to the imagination. The Ballin panels, definitely enriching the community, should prove of permanent historical and esthetic interest.”

The Title Guarantee and Trust Company grew along with the city and profited tremendously from that growth. The company’s founder, Edwin W. Sargent, began his career as founding partner at the Los Angeles Abstract Company in 1887, one of the first institutions in Los Angeles to provide authoritative titles to land parcels and issue certificates of title in real estate transactions. Claims to land and resources in Southern California had been hotly contested since the region transitioned from Mexican rule to become an American state. Some Anglos unlawfully seized land from indigenous peoples, others refused to recognize the sanctity of disenos, land grant contracts issued by the Mexican government, and real estate speculators and squatters often flouted existing property claims. By issuing authoritative titles, the Los Angeles Abstract Company “brought order to the chaos in the real estate title business in Los Angeles,” providing a foundation that allowed for the city’s development and growth. In 1895, Sargent founded his own company, the Title Guarantee and Trust Company, and by the late 1920s, he held documentation for the titles to over 1.1 million parcels of land in Southern California valued at over $4 billion dollars.7

title-guarantee-PershingSquare1930sSargent died in 1929, and to ensure that the company’s reputation did not die with him, his successor, A. F. Morlan, and the Board of Directors decided to erect a large new corporate headquarters as a monument to the company’s success. They needed the building to convey their historic strength and the stability of the company while also positioning the company on the cutting edge of Los Angeles’ development, signaling to its potential clients and investors that it was both a part of the city’s small town past and its metropolitan future. There also were practical reasons for expanding the company’s offices: they needed to house the over one million title files held by the company, documents related to virtually every parcel of land in Los Angeles county since the establishment of the American government in 1850s. Among the documents were a “Book of Disenos” (a survey of Mexican land grants) and records of the acts of the Mexican Ayuntamiento (Council) that preceded the American government, critical to authenticating land claims from the days of Spanish and Mexican rule. The documents held by the company served as the mechanism through which American understandings of property rights and land ownership had been realized in the region, “guaranteeing” not only individual land claims but also Anglo-American hegemony in Southern California more broadly. The new building thereby would serve not only as a monument to the company’s strength, but also to the strength and vitality of the real estate industry and the city of Los Angeles itself.

The company enlisted the father-son team of John B. and Donald D. Parkinson to design an “ultra-modern” building with over 130,000 square feet of office space on a lot they had purchased on Pershing Square, just blocks from the Superior Court and the newly opened City Hall. The elder Parkinson had made his name in the architecture world when he designed the city’s first “sky scraper” at Fourth and Spring Streets in 1904 (now known as the Continental Building), prompting the City Council to pass an ordinance limiting the height of new construction projects to 150 feet.

To maneuver around the ordinance’s height restrictions, the Parkinson firm designed an elaborate decorative feature on the roof of the Title building, leaving floors twelve and above unoccupied so as to extend the height of the building to 240 feet. The Gothic-style rooftop had multiple-tiered buttresses and towers that echoed the medieval cathedrals of Europe and contributed to the building’s vertical thrust. A high-tech system of floodlights was added so that the building became even more spectacular at night. The terra cotta tiles on the exterior of the building were specially finished with a texture that accentuated the lighting effect and, along with recessed windows, added to the upward thrust and verticality of the building. The building also was outfitted with the most state-of-the-art amenities, including an electrical ventilation system and four high-speed elevators.8 By adapting traditional forms and techniques using modern technologies, the Parkinsons created a structure that elegantly advanced the company’s needs.

The Parkinsons hired Eugene Maier-Krieg to sculpt decorative features on the building’s exterior and Hugo Ballin to paint a series of murals for the building’s lobby. To further enhance the company’s mission, Ballin designed a series of six panels tracing Los Angeles’ history from prehistoric times to its “modern” present (in 1930), situating the company and the documents held in its headquarters within the city’s historical narrative. In each panel, Ballin underscored the legitimacy of the titles held at the building and the positive, modernizing effects that Anglo American rule had on the region. One panel romanticized the days of “rancho” life as a time when Spanish padres and colonists co-mingled with the indigenous population and two panels portrayed the transition to American rule as peaceful, rational and orderly. The coming of the railroad is similarly touted as having “ended the isolation of the pueblo” and the “modern era” embodied by a dynamic, male figure surrounded by props signifying the technological achievements that enabled the city’s growth. Rather than employ idealized, female figures as allegorical symbols as he had in previous commissions, in the Title murals Ballin used hyper-masculine forms, emphasizing their physicality and strength to capture rapid changes occurring in Los Angeles’ economy, population and culture at the time. By abandoning his “virgins” in favor of “dynamos,” Ballin was able to match the “ultra-modern” aesthetics of the building without straying too far from his traditional, classical style. And by adding “dynamos” to his historical motif, his murals both reinforced the Title Guarantee and Trust Company’s role in the history of the city and positioned it at the forefront of the city’s development in the future.

Despite the permanency of the structure, the Title Guarantee and Trust company did not last: it first merged with the Title Insurance and Trust Company, was then taken over by a Chicago firm, and its millions of titles are now held by the Fidelity Insurance Company. The Title Guarantee building, however, has remained, and has been recognized by both the National Register of Historic Places and the Los Angeles Historical-Cultural Monuments for its significance to the city’s architectural heritage, ensuring that the building and Ballin’s murals will be part of the downtown landscape for years to come. They were cleaned as part of the building’s renovation in 2013-2014, and can be viewed by contacting the Title Guarantee Management Company.

Ballin described his murals at the Title Guarantee and Trust Building in a pamphlet published in 1931:
“One of the important decisions in California history was made in early 1847 over a table on the veranda of a small ranch house that then stood near Cahuenga Pass.

This event – the signing of the Treaty of Cahuenga whereby the Mexican forces surrendered to the American – is celebrated in the third panel executed by Hugo Ballin.

In this panel Generals Pico and Fremont play leading roles. The former, Andres Pico, was the rough-and-ready leader of the Mexican army, a man who had swept the United States troops into an overwhelming defeat in the San Pasqual Valley with his horsemen recruited from the ranchos. The signing of the articles that ended the hostilities had followed the last military maneuver, that of Stockton and Kearny marching north from San Diego and John C. Fremont marching south to meet them. The Stockton-Kearny forces had engaged two minor battles at the San Gabriel River and at La Mesa, entering Los Angeles thereafter without opposition. With the war over, the American flag was to float over Los Angeles, the bands were to march and play, and the rank and file were again to be happy. In the panel, Fremont, the ‘Pathfinder’ is telling Pico where to sign. Behind the latter stand several Mexican officers.”

title-guarantee-survey-Hallway view copy

Here Ballin depicts a triumphant version of Los Angeles’ transition to becoming an American state, casting that transition as dignified and disciplined, when in reality, claims to land and resources were hotly contested for decades after the Treaty of Cahuenga. Some Anglos unlawfully seized land from those holding disenos (land grant contracts issued by the Mexican government), others refused to recognize their legitimacy, and real estate speculators and squatters often flouted existing property claims. That Ballin would offer such an orderly and diplomatic version of events was likely in part to please his corporate patrons from the Title Guarantee and Trust company. The company’s founder, Edwin Sergeant, had been among the first individuals in Los Angeles to issue authoritative titles to real estate holdings using legal documents from both the Mexican and Spanish governments to support land claims from the days of Spanish and Mexican rule. Indeed, the new building had been designed to house the over 1.1 million titles to parcels of land in Southern California held by the company, including a “Book of Disenos” (a survey of Mexican land grants) and records of the acts of the Mexican Ayuntamiento (Council) that preceded the American government. Those documents served as the mechanism through which American understandings of property rights and land ownership had been realized in the region, “guaranteeing” not only individual land claims but also Anglo-American hegemony in Southern California more broadly.1 By depicting the transition to American rule in this way, Ballin thereby celebrates the company’s purpose and reifies its role in establishing American rule, and supporting the development, strength and vitality of the city of Los Angeles.

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Copyright © 2015 This free information provided courtesy Corey Chambers, Realtor, Realty Source Inc BRE#01889449 We are not associated with the home owner’s association, seller or developer. Not affiliated with Title Guarantee Building or the developer. For more information, contact (213) 880-9910 or visit www.TitleGuaranteeLA.com.  Licensed in California. All information provided is deemed reliable but is not guaranteed and should be independently verified. Properties subject to prior sale or rental. This is not a solicitation if buyer or seller is already under contract with another broker.  Subject to terms and conditions set by the seller and developer. Realty Source Inc is not affiliated with the developer or seller. Certificate for savings of $25,000 off asking price or $3,000 off closing costs is offered to Corey Chambers VIP Buyer Program members only.  Home Hunter Service, VIP Buyer Program and Buyer Profile System cost nothing to the buyer, and there is no obligation to buy.
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